The “After Show” Effect

After a few months of preparation for a photo exhibit at the #Andaz, I find myself suffering from what can only be described as a form of postpartum depression.

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The show went well. The response was very positive, and luckily, work was sold, at least enough to cover the costs of producing such an event. So, breaking even is, in many regards, a success.


The new task at hand is to build upon the new found momentum. New relationships have been formed that will need tending to. New “potential” opportunities need to be
followed up on.
When I would rather be out shooting, what is really needed is to unleash the salesman in me. We all know this already. Marketing is MORE than half the battle. It’s all about building a brand. Name recognition. Getting out there in front of people, even when you don’t want to. But it has to be done. So, instead of writing about it, just do it.

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